![]() ![]() ![]() ![]() Here, technology helps simplify the selling experience, identifying the customers who are best for a low- or no-touch approach versus those you should be contacted more directly.Ģ. Obviously, there are millions upon millions of small businesses throughout the world, so they needed to help salespeople reach that larger number, and in a low- or no-touch way. At Cisco, which traditionally has focused on large company customers, a given sales manager might have around ten main clients to cater to. Sellers benefit from a low- or no-touch experience with customers – This is a mantra at Cisco, a client for whom we helped develop an entirely new GTM strategy targeting small and medium sized businesses (SMBs). How do you set your salespeople up for success in engaging with customers and guarantee a superior, frictionless customer experience? There are three key ways to do so:ġ. > Three ways to ensure a superior seller experience. Learn how Accenture’s Mia, AI for smarter selling, helps you have better sales conversations and customer relationships. When sellers are telling relevant, compelling stories, it creates a better buyer experience. The goal is to let the tech do its work in the background, away from customer focus, and use its insights to boost sales storytelling. Too often, when these elements are lacking, the customer experience falls short, and one thing we’ve learned is that the customer experience is paramount for success.īut the seller experience is also essential and looking after that helps ensure the accompanying customer experience is the best it can be. Automating and optimizing new markets for sales is tricky for several reasons: first, companies are often drowning in data and knowing what is important and what isn’t is difficult second, insights aren’t real unless they’re actionable – what is the next best step a salesperson should take to apply a given insight to a customer’s needs? But one thing we’ve learned in our work at Accenture is that it’s only easy if you have the right processes, tools and resources in place. When you describe AI and how it can help optimize sales to someone, it can sound misleadingly simple: collect data, generate insights, apply them, do it again. ![]()
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